Apple just announced the successor to the iPad Air 2 during its press conference in Cupertino. This isn’t a new iPad Air, it’s a smaller iPad Pro. And the company is calling it iPad Pro. “We believe that iPad is the perfect expression of the future of computing,” Tim Cook said on stage before Phil […]
The MLB is taking a page from the NFL’s playbook and equipping teams with tablets to use during games for the 2016 season. But, instead of Microsoft Surface Tablets, the MLB has made a deal with Apple to provide all 30 MLB teams with iPad Pros to use. The iPads will give coaches the ability to […]
Less than a year after raising a hefty Series A, Managed By Q is today announcing the raise of a $25 million Series B round from GV and Kapor Ventures. Former TechCrunch writer MG Siegler is joining the board as part of the deal. Managed By Q is a service that handle all the extra […]
Last week we didn’t see Apple’s thinnest products ever, but its thinnest event ever. From a company obsessed with reductivism, we saw an event with little actual news and zero unexpected surprises — just simple linear iterations of devices we’ve seen countless time before. And for a company that defined conventional marketing, we saw a lot of tricks […]
New Smaller iPad Pro First Look Today was a pretty small news day for Apple. In part, because the announcements were largely iterations on existing products. But, also because the rumors about Apple’s hardware getting smaller were indeed true. The most notable downsized-device was the iPhone SE (watch our hands on here) but for designers, […]
When Apple introduced its new iPad Pro 9.7″, one of the small technical specifications the company touted prompted the most questions from readers: the new embedded Apple SIM. For context, with the iPad Air 2, Apple introduced its Apple SIM, a programmable version of a regular SIM card that allowed people to choose between dozens of carriers […]
Apple doesn’t like to talk about specs. But it turns out my boss Matthew Panzarino already has review units of the new iPad Pro and iPhone SE. So nobody is going to stop us if we want to run Geekbench on these new devices. The result is both interesting and unsurprising. While the 9.7-inch iPad […]
The 9.7″ iPad Pro Dig the feature set of the iPad Pro, but don’t like that big ol’ 12.9″ screen? The original iPad Pro now has a 9.7″ baby brother — roughly the same size as the iPad Air 2, but with support for things like Apple Pencil, Apple’s Smart Keyboard, 4K video recording, and more. Here’s what […]
Apple has kicked off iPad Pro marketing with ads airing tonight during Monday Night Football. Pun intended. The spots use a galactic theme similar to the one we saw during the iPad Pro event back in September and focus on two marquee features: the ability to run two full iPad apps side-by-side and the new […]
What Is It? Never has the cry of ‘it’s just a bigger Apple thing’ been more applicable than it has with iPad Pro – this is literally a bigger iPad. But that approach to thinking about it is also reductive. The Microsoft Surface has blazed a sort of hybrid path – for people that don’t […]