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Are Americans Reading More E-Books?
There has been a noticeable shift from printed to digital books in the last couple of years. Are Americans Reading More E-Books? I think the more Americans that purchase e-readers or tablet computers the more people will start reading ebooks instead of hard cover books.
According to Pew Research the percentage is going up.
In a February survey, 21% of adults said they had read a e-book in the last year, compared to 17% who reported doing so in December. This tracked with a major spike in ownership of e-reader devices that occurred during the holiday gift-giving season in December. During that period, ownership of an e-book reader or a tablet each increased to 19% of adults, compared to 10% for each device in mid-December. Read more here…
Here are some of the key finding from Pew Internet.
- A fifth of American adults have read an e-book in the past year and the number of e-book readers grew after a major increase in ownership of e-book reading devices and tablet computers during the holiday gift-giving season.
- The average reader of e-books says she has read 24 books (the mean number) in the past 12 months, compared with an average of 15 books by a non-e-book consumer.
- 30% of those who read e-content say they now spend more time reading, and owners of tablets and e-book readers particularly stand out as reading more now.
- The prevalence of e-book reading is markedly growing, but printed books still dominate the world of book readers.
- E-book reading happens across an array of devices, including smartphones.
- In a head-to-head competition, people prefer e-books to printed books when they want speedy access and portability, but print wins out when people are reading to children and sharing books with others.
When someone buys an e-reader device it’s clear that they read more than the readers that do not own a e-reader device. Check out this infographic which gives an visual view of the report.
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Have you noticed the change? Are Americans Reading More E-Books? Even though the tread is changing right now the largest percentage of readers still prefer hard cover books over e-books. As more people become technology users like Amazon readers and tablets they are more likely to become e-readers.
About Louis Crawford